Prepared for AAA FNQ Battery Wholesalers • May 2026
Digital Marketing Strategy Own Battery Search In Cairns & Townsville
AAA FNQ Battery Wholesalers stocks the biggest range of batteries in Far North Queensland — across two stores in Cairns and Townsville. The product depth is already there. The job now is to make the phone ring and the doors swing: dominate Google Maps, run tight Meta & Google Ads in both catchments, and convert local search intent into walk-ins, calls and reseller relationships.
2 Stores
Cairns & Townsville
$200–$250
Average Order Value
3–4
Direct Local Competitors
B2C + B2B
Retail & Reseller Mix
90-Day
Growth Plan
Situation Analysis
Where AAA FNQ Battery Wholesalers Stands Today
Based on the discovery call with Philipp on 8 May 2026 and independent research across the Cairns and Townsville battery markets, here’s the landscape going into the 90-day growth plan.
“We want someone to actually be able to get the phone ringing and send traffic to the doors. We’ve got the biggest range of batteries in Cairns — you think of it, we’ll get it. We just want a 90-day growth plan and a partner who’ll put the effort in, not treat us like small fry.”
— Philipp Terranova, AAA FNQ Battery Wholesalers
Strengths
Two physical stores covering Cairns & Townsville — the two biggest FNQ markets
Biggest battery range in Cairns — AGM, car, truck, marine, lithium, lawnmower, torch
Dual revenue model — retail walk-ins plus B2B trade resellers
Healthy AOV of $200–$250 — one captured customer pays for itself fast
Already running radio, Facebook & Google — budget & intent are in place
Battery World, R&J Batteries & Battery Chopper outrank you on Google Maps
Current radio + Facebook + Google spend isn’t producing measurable phone & foot traffic
Two Google Business Profiles need optimisation, photo refresh & review program
No call tracking — you can’t tell which channel is actually ringing the phone
Limited segment-level SEO (“car battery Cairns”, “marine battery Townsville”)
No targeted B2B program for mechanics, auto-electricians & reseller wholesale
Market Opportunity
Battery buying is high-intent, locally-searched, and category-led. Someone whose ute won’t start at 6am types “car battery Cairns” into Google — not a brand name. Whoever wins the Maps 3-pack and runs the tightest call-only ads wins the sale. Right now Battery World & R&J are taking that volume by default. With two physical stores, the biggest range in FNQ, and an existing budget already being spent, the opportunity is to convert that spend into measurable calls and walk-ins by fixing the local SEO foundation, then scaling paid into proven keywords.
2
Catchments to Dominate
5
Battery Segments to Own
High-Intent
Local Search Behaviour
B2C+B2B
Dual Revenue Streams
A realistic outcome in 12 months: top-3 Google Maps placement for “car battery”, “truck battery” and “marine battery” searches in both Cairns and Townsville, a measurable 40–80% lift in tracked phone enquiries, plus a working B2B outreach channel into mechanics & auto-electricians. With $200–$250 AOV, every 4–5 incremental walk-ins covers a week of the retainer. That’s the commercial case.
Target Audiences
Two Audiences. Two Funnels. Both Local.
AAA FNQ Battery Wholesalers serves two distinct buyer types out of the same two stores. Each one buys differently, searches differently, and needs different messaging. Every post, every ad and every landing page speaks clearly to one or the other — not a generic “we sell batteries”.
Tier 1 • Retail Battery Buyers (B2C)
Walk-ins & phone enquiries from across Cairns & Townsville
Car & truck owners aged 18–70 with a flat or failing battery (urgent intent)
Boat, caravan & 4WD owners replacing marine, AGM or deep-cycle units
Tradies, farmers & homeowners on lawnmower, generator & tool batteries
Primary Channels & Message
Google Maps + GBP: the #1 lever — “battery near me”, “car battery Cairns”
Google Search & Call-Only Ads: capture urgent “won’t start” intent
Facebook & Instagram (geo-targeted): awareness in Cairns & Townsville radius
Tone: straight-talking, locally proud, “biggest range in FNQ”
Tone: trade-to-trade, range & price focused, get-it-done reliable
Scope of Services
What We Deliver Every Month
Six workstreams designed to make the phone ring and the doors swing in both Cairns and Townsville. Local SEO & Google Maps first (highest ROI), paid ads tuned to call & visit conversions, social geo-targeted, and a B2B reseller engine running in parallel.
1 • Local SEO & Google Maps Domination
Both Google Business Profiles (Cairns + Townsville) optimised end-to-end: photos, products, services, posts, Q&A, citations, review program. Goal: top-3 Map Pack for every battery search across both catchments.
High Impact
2 • Google Ads & Call-Only Campaigns
Search, Performance Max & Call-Only ads geo-fenced to Cairns & Townsville. Tight keyword sets per battery type. Call tracking on every ad — we know exactly which click rang the phone.
Core Lead Driver
3 • Meta Ads & Always-On Social
Facebook & Instagram managed end-to-end. 8–12 posts/week mixing range showcases, in-store, customer fits, range education. Geo-targeted boosts in both city radiuses.
Awareness + Conversion
4 • B2B Reseller Outreach
Mapped list of mechanics, auto-electricians & workshops in both catchments. Direct outreach (email, SMS, social DM) with reseller pricing offer. Cross-sell to existing trade list.
Compound Revenue
5 • Tracking, Attribution & Reporting
Call tracking on the website & ads, GA4 + Google Ads conversion tracking, weekly enquiry log. We can answer: how many calls, from where, on which keyword, costing how much.
Proves ROI
6 • Strategy, Account Mgmt & Reviews
Dedicated account manager, monthly performance report, monthly strategy review with Philipp. Direct Slack / email / phone line. 90-day plan reviewed and re-cut quarterly.
Included
Full Marketing Strategy Consultancy
Included In Every Package — Starting From Foundation
This is the part most agencies charge extra for, or skip entirely. For AAA FNQ Battery Wholesalers, it’s the most important thing we deliver. You’re not just buying ad management — you’re buying a strategic partner who thinks about which battery segments and which catchment to push hardest, how to convert your existing radio & Facebook spend into measurable phone calls, and how to keep building the reseller channel while the retail engine compounds.
What It Means Practically
Every month, a senior strategist (Katryn Fremlin, Head of Strategy) actively works on your marketing — not just in it. You get strategic thinking, local-market intelligence (Battery World, R&J, Battery Chopper benchmarked monthly), call & walk-in attribution analysis, and a 90-day plan that evolves into a 12-month roadmap. No extra fees. No separate engagement.
Monthly Strategy Sessions
60-minute strategic review with Philipp every month
Calls, walk-ins, ad spend & conversion analysis — per store
Battery segment prioritisation (which products to push next month)
Philipp told us: “We don’t want to go with some big company and get lost in the maze. We’d rather work with a smaller team that’s prepared to put in the effort to get us the best results.” That’s exactly why strategy sits at the core of what we do — not tacked on at extra cost.
You already have budget being spent on radio, Facebook and Google. The question isn’t “should we market?” — it’s “is this spend producing measurable phone calls and walk-ins?” Full Marketing Strategy Consultancy means senior strategic thinking applied to your two stores every single month — with competitor intel, attribution data, and a 90-day plan that becomes a 12-month roadmap. That’s how AAA FNQ becomes the default battery name for FNQ.
Content Approval Workflow
Nothing Goes Live Without Philipp’s Sign-Off
You’ve built a reputation for the biggest range and the right advice across both stores — that reputation needs to show up in every post, every ad and every Google Maps reply. Our formal approval workflow makes sure every piece of content represents AAA FNQ properly, gets pricing & product details right, and never goes live without your eyes on it.
Trigger
121 Group Action
Client Review
Publish
1. Plan
Monthly calendar
2. Draft
Copy + visuals
3. Review
Michael
4. Approve
One-click sign-off
5. Publish
Scheduled live
Built-In Safeguards
Brand & Voice Guidelines
AAA FNQ tone-of-voice captured in a living document — locally proud, no-BS, get-you-back-on-the-road.
Pricing & Product Accuracy Check
Anything citing prices, stock, battery specs or fitment claims gets Philipp’s eyes before publish — no “sale” ad with the wrong number.
One-Message Pause
Philipp can pause all scheduled content and ads with one message if a stock issue or competitor moment hits.
Free Stage 2 Audit
Before You Pay A Cent — We Diagnose What’s Actually Wrong
You’re already spending on Google & Meta Ads, and on the call you said it’s not producing measurable results. Prescription without diagnosis is malpractice — in medicine and in marketing. Before we recommend a package or a budget, we get read-only access to your ad accounts, look under the bonnet, and tell you exactly why your current spend isn’t ringing the phone.
What You Get In The Audit
A complete diagnostic report on your current digital marketing spend across Google Ads, Meta Ads, Google Business Profile and tracking infrastructure — delivered within 24 hours of access being granted. Free. No obligation. No commitment. If you decide we’re not the right fit afterwards, you keep the report.
What We Look Under The Bonnet
Google Ads Audit
Campaign structure — is it organised by battery type, location, intent?
Keyword strategy — are you bidding on what FNQ is actually searching?
Negative keywords — how much spend is being wasted on irrelevant clicks
Geo-targeting — is spend properly fenced to Cairns & Townsville radiuses?
Ad copy & extensions — click-through rates vs benchmarks
Conversion tracking — is Google even seeing what counts as a win?
Meta Ads Audit
Campaign objective — are you optimising for the right outcome?
Audience targeting — is your in-house team reaching real local buyers?
Meta Pixel & Conversions API — is tracking actually firing properly?
Creative & ad fatigue — how often are people seeing the same ad?
Budget pacing & placement performance — where is money being burnt?
Catalogue & remarketing — are you bringing back people who didn’t convert?
Google Tag Manager / pixels firing correctly across the site
Phone-call tracking — is there any way to know which ad rang the phone?
Walk-in attribution gap — how to reconcile in-store sales back to ads
Reporting — can you currently answer “is my marketing working?” with data?
What You Get Back — Within 24 Hours
1 • Diagnostic Report
Plain-English summary of what’s broken, what’s wasting money, and what’s missing entirely. No jargon.
2 • Revenue Forecast
Realistic projection of what your current spend should be producing if it was set up properly — calls, walk-ins, cost-per-enquiry.
3 • Definitive Roadmap
Specific 90-day plan tailored to what we found in YOUR account — not the generic version. This is your audit-informed proposal.
Why We Insist On Auditing Before Pricing
You’re comparing three agencies. The other two will quote you a flat package without ever logging in. We won’t.
If your existing campaigns are 80% set up wrong — which is what we see in 8 out of 10 accounts — quoting a package now would be us repeating someone else’s mistakes on your dollar. Our audit is free, takes 24 hours, and either confirms what we’re going to fix or proves we’re not the right fit. Either way you walk away with a real diagnosis. Read-only access — we can’t change anything in your accounts.
4WD & Automotive Track Record
We’ve Done This For Years In Your Vertical
On the call we mentioned a few of the brands we’ve been growing for the better part of a decade. Different products to AAA FNQ — same buyer. The 4WD owner, caravanner, tradie, fleet operator and weekend adventurer who buys batteries from you is the exact same person buying from these four brands. Same channels. Same search behaviour. Same playbook.
8+ yrs
In 4WD & Automotive
4 Brands
Long-Term Partnerships
Manufacturing
Capacity Bottlenecked Multiple Times
References
Available On Request
Four Brands. Same Buyer As Yours.
Each of these brands sells to the same person who walks into your Cairns or Townsville store for a marine battery, an AGM for the camper, or a deep-cycle for the work ute. Full case studies and direct references available on request.
Cub Campers
Camper trailer manufacturer • National • B2C + dealer network
Iconic Australian camper trailer brand. We’ve run their digital marketing across paid, SEO, social and lead-gen for the dealer network.
Bottlenecked manufacturing capacity on multiple occasions — demand outpaced production
National Google & Meta Ads strategy with dealer-level lead routing
Long-term partnership across multiple campaign cycles
Why it matters for AAA FNQ: the camper trailer buyer is the AGM & deep-cycle marine battery buyer — same channels, same intent.
4x4 accessories & installation centre • WA • Retail + trade
MCC Bull Bars and 4x4 accessories with a professional installation centre in Wangara, WA. We drive enquiry to the physical store and the install bay.
Local SEO + Google Maps domination in Perth metro
Geo-targeted Google & Meta Ads driving phone calls & bookings
Single-store retail-plus-fitment model with measurable foot traffic
Why it matters for AAA FNQ: closest analogue to your model — physical retail + fitment, local search domination, phone-call-led conversion. Replicated across Cairns & Townsville.
Why it matters for AAA FNQ: the tradie + adventure buyer who fits one of these canopies is the same person fitting a deep-cycle, dual-battery setup, or solar/lithium kit from you.
We’ll happily put you on the phone with the founder or marketing lead at any of the four brands above before you make a decision. Ask them how long we’ve been working together, what we’ve delivered, and how we work month-to-month with no lock-in.
Local Domination Playbook
Win The Map Pack. Win The Phone. Win The Walk-In.
Battery buyers don’t shop around — they call the closest store with the best reviews and biggest range. The fastest, highest-ROI way to grow AAA FNQ is to dominate Google Maps in both Cairns and Townsville, layer Google & Meta Ads on top, then bolt on a B2B reseller engine. We run this as a repeatable 4-phase playbook, in parallel for both stores.
Phase 1 • Weeks 1–2
Foundation & Tracking
Both Google Business Profiles fully optimised (services, products, photos, hours, posts). Call tracking installed on website & ads. GA4 + Google Ads conversion tracking. Baseline competitor benchmark vs Battery World, R&J, Battery Chopper.
Phase 2 • Weeks 2–4
Maps & Local SEO Push
Citations cleaned across 30+ directories. Reviews program launched (in-store, SMS, email). Battery-segment landing pages built and optimised: car, truck, marine, AGM, lithium. Internal linking + schema markup so Google understands every battery type you stock.
Phase 3 • Weeks 3–8
Paid Engine Live
Google Search, Performance Max & Call-Only ads launched. Tight geo-fences around Cairns & Townsville. Meta Ads geo-targeted with creative for retail urgency & trade reseller offer. Daily budget pacing & weekly optimisation.
Phase 4 • Months 2–3+
Reseller Channel & Compound Growth
B2B outreach engine live: list of mechanics & auto-electricians in both catchments contacted with reseller pricing offer. Existing trade list reactivated via email/SMS. Paid scaled into proven keywords. Reviews compound. Maps placement consolidates.
Same playbook layered with direct outreach to mechanics, auto-electricians & workshops. Compounds the retail engine.
Content Strategy
Five Pillars Driving The Monthly Mix
A content calendar built for a local-search business: drive Maps activity, show range & service, build trust through reviews, and feed the reseller channel. Every post hits at least one buyer tier — retail customer or trade reseller.
Pillar 1 • Range & Stock Showcases
The wall of batteries, in-store walkthroughs, “we stock that” posts, new arrivals. Reinforces “biggest range in FNQ” every single week.
30%
Pillar 2 • Customer Fit-Outs & Reviews
Real customers walking out happy, marine fits, 4WD installs, Google review spotlights. Visual social proof that sells harder than any ad.
25%
Pillar 3 • Battery Education & Tips
How to test a battery, signs your car battery is dying, AGM vs lithium, marine maintenance. Local SEO gold — positions AAA FNQ as the experts.
Wet season starter checks, dry-season 4WD prep, marine season gear up, local sponsorships & community moments. Shows AAA FNQ is part of FNQ.
10%
KPIs & Reporting
How We Measure Success
Clear 90-day and 12-month benchmarks. The real measure is tracked phone calls and walk-in attribution per store — everything upstream (Maps placement, reach, ad clicks, rankings) is optimised toward those two outcomes.
90-Day Foundation KPIs
Building the local engine
Both Google Business Profiles fully optimised — Cairns + Townsville
Tracking live: GA4, Google Ads conversions, call tracking per channel
Google Maps Top-3 for 3–5 core battery searches per city
Battery-segment landing pages built & indexed: 5
Tracked phone enquiries: +25–40% vs current baseline
Reseller outreach launched: 50+ workshops contacted, first 3–5 accounts opened
Posting cadence hit rate: 100% to calendar
12-Month Growth KPIs
Category dominance & compound growth
Google Maps Top-3 for 15+ battery keywords across both cities
Tracked phone enquiries: +60–100% vs current baseline
Walk-in attribution dashboard live — we know which channel drove which sale
Active reseller accounts: 20–40 placing recurring orders
Google reviews: 4.7+ stars, 200+ reviews across both stores
Brand recall: AAA FNQ is THE default battery name in Cairns & Townsville
Roadmap
Stage 1 Done. Stage 2 Next. Live In Under 2 Weeks Of Sign-Off.
A clear, staged path from today’s walkthrough to launch — starting with the free Stage 2 audit before you commit to anything. Once audit findings are in your hands, we tailor the 90-day plan to what we actually found in YOUR account, then onboard fast and go live.
Stage 1 • Tue 12 May
Strategy Walkthrough (Done)
Walked Philipp through this proposal. Confirmed scope and the 90-day growth plan timeline. Proposal sent for review.
Stage 2 • Within 24 hrs
Free Audit (No Commitment)
Read-only access to Google Ads, Meta Ads, GA4 & both Google Business Profiles. We diagnose exactly why current spend isn’t producing measurable calls or walk-ins. Full diagnostic report + revenue forecast back within 24 hours.
Stage 3 • Day 2–3
Audit-Informed Proposal
We re-cut this proposal based on what the audit revealed. Specific issues found, specific fixes, specific budget recommendation, specific 90-day forecast. No vague packages.
Stage 4 • Week 1
Agree & Sign
Engagement letter signed. Package, start date and approval workflow confirmed. Month-to-month, no lock-in.
Stage 5 • Week 1–2
Onboard (5-day sprint)
Brand voice workshop with Philipp, full account access, call tracking installed, competitor benchmark report, 30-day launch calendar locked in.
Stage 6 • Week 2–4
Launch
Both GBPs optimised. First Google Search + Call-Only ads live. Meta Ads launched in both city radiuses. First social content live. First 2 battery-segment landing pages live. Reviews program running in-store.
Day 30
First Performance Report
Tracked calls, walk-in attribution, ad spend by channel & store, Maps ranking lift, review velocity. Honest read on what’s working — and what we adjust for month 2.
Day 60
Reseller Channel Live
B2B outreach campaign deployed to mapped mechanics & auto-electricians in both cities. First reseller accounts opened. Existing trade list reactivated.
Day 90
90-Day Plan Review
Full strategy review against 90-day KPIs with Philipp. Rebalance budget by store, scale the segments gaining traction, lock in the next 90-day plan.
Your Team
Australian-Based Experts, Dedicated To Your Growth
Every channel is managed by a senior specialist out of our Australian team. No offshore outsourcing. No juniors learning on your account. Direct access to the people doing the work, with a team that’s handled multi-store retail, trade & automotive-adjacent brands before.
Adam Ducquet
Managing Director
Your main point of contact
Kate Lawrence
Account Director
Day-to-day partnership lead
Katryn Fremlin
Head of Strategy
Content & pillar strategy
Michael Potts
Paid Social Director
Meta boosts & paid reach
Chris Castellano
Senior Growth & SEO Manager
Google Business Profile & local SEO
Scott Campbell
Head of Design & Development
Graphic systems & approval dashboard
Pip Tyssen
Graphic Designer
Daily post, ad & in-store creative
Steven Pythas
Strategic Account Director
Monthly strategy reviews
Our Commitment To AAA FNQ Battery Wholesalers
No lock-in contracts. Month-to-month. Full strategy consultancy contractually included.
We keep your business by delivering results and respecting your brand — not by trapping you in a contract. Most of our clients have been with us for 5+ years because they choose to be.
Packages
Choose Your Engagement Tier
All packages are month-to-month with no lock-in contracts. We’ve recommended Growth as your best-fit starting point — it covers full local SEO across all 5 battery segments, both store profiles, paid social, and the website change management you’ll need as the campaign scales.
Foundation
Get the engine running. Both GBPs optimised, social managed, first 2 battery-segment pages live, call tracking installed.
Dominate FNQ. Managed paid budget, B2B reseller outreach to mechanics & auto-electricians, lead qualification + priority response.
$4,500/month + GST
Full-service growth
Everything in Growth
$500–$1,000 managed Google & Meta Ads budget included within retainer
B2B reseller outreach program — mapped list of mechanics, auto-electricians & workshops in Cairns & Townsville, direct outreach with reseller pricing offer
Existing trade list reactivation — email/SMS to dormant resellers
Monthly case study / customer spotlight — written + video
Lead qualification — trade enquiries pre-qualified before they hit your phone
Trade directory listings managed across automotive & trade platforms
Priority response — same-day on urgent opportunities
